In this Vistage Member Showcase, Vistage Member Leadership Award winner Wesley Phillips is CEO of Orange Label Art & Advertising, a full-service advertising agency that recently partnered with UC Irvine to develop a full campaign launch strategy for a social justice movement to eliminate elder abuse called Ageless Alliance. As a result of OLAA’s impactful work, UCI’s Ageless Alliance was invited to launch officially at the White House, and the campaign has garnered local and national recognition, several hundred online signups, and pledges from community members (including law enforcement) to stop elder abuse. President Obama signed a proclamation officially declaring June 15, World Elder Abuse Awareness Day.